Ranga Raj is the co-founder and CEO of Taascom to help traditional equipment manufacturers, E-Commerce companies independent service provider to transform their business model and offerings to customers in order to stay relevant as well overcome the commoditization spiral. Ranga has worked with product companies across multiple verticals for over 30 years. His breadth of experience spans product marketing, sales, technology consulting & managing business units. His interest areas include Contextual commerce, connected products, Internet of Things (IoT) and Digital transformation of product companies. He likes music, art & culture, travelling, and is a foodie.